Back in 1979 at the height of disco fever, Debbie Moore launched the very first Pineapple logo street sweats, trackpants and t-shirts which were the start of her much acclaimed, global best-selling streetwear range.

Realising that garments with stretch were so much more comfortable for outerwear, and nothing like this was available at the time, Debbie developed cotton-lycra with Dupont, trade-marking the soft stretch fabric only used in corsetry at the time and launching the Pineapple black lycra lifestyle lived by us all still to this day.