1. Introduction

Longmartin Properties Ltd and The Mercers’ Company (collectively “we”, “us”, or “our”) are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR).
Our registered address is The Mercers’ Company, 6 Frederick’s Place, London EC2R 8AB. For any privacy-related queries, please contact us at ChrisW@mercers.co.uk.

2. Scope

This policy applies to:

• Visitors to The Yards Covent Garden website
• Individuals who contact us via email, phone, or post
• Visitors to our properties
• Subscribers to newsletters or promotional alerts
• Social media followers and competition entrants

3. What We Collect

Depending on your interaction with us, we may collect:

• Name, email address, and contact details
• Age confirmation (for newsletter subscriptions)
• Technical data (e.g. IP address, browser type, device information)
• CCTV footage (retained for up to 31 days)
• Images or video from events (with consent)
• Health or dietary information (for hosted events)

We do not collect personal data via guest WiFi access.

4. How We Use Your Data

We process your data to:

• Respond to enquiries and maintain business relationships
• Send newsletters and promotional alerts (with your consent)
• Improve website functionality and user experience
• Manage building operations and ensure safety
• Run competitions and fulfil prizes

We do not make automated decisions using your data.

5. Legal Basis for Processing

We rely on:

• Your consent (e.g. for newsletters or competitions)
• Our legitimate interests (e.g. estate operations, responding to queries)
• Legal obligations (e.g. health and safety compliance)

6. Sharing Your Data

We may share your data with:

• Service providers (e.g. website hosts, marketing agencies)
• Professional advisors (e.g. insurers, legal counsel)
• Law enforcement (in case of criminal activity)
• Regulatory bodies (if legally required)

We do not sell your data to third parties.

7. Cookies and Analytics

Our website uses cookies to enhance user experience and gather anonymised analytics. You can manage cookie preferences via your browser. For more details, see our Cookie Policy.

8. International Transfers

If your data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place.

9. Your Rights

You have the right to:

• Access, correct, or delete your personal data
• Object to or restrict processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

10. Data Retention

We retain personal data only as long as necessary for the purposes outlined above. CCTV footage is retained for 31 days unless required for investigation. Competition data is deleted after prize fulfilment.

11. Updates

This policy may be updated periodically. The latest version will always be available on our website.

12. Contact Us

For privacy-related enquiries, contact us via post or email:
c/o The Mercers’ Company
6 Frederick’s Place, London EC2R 8AB
Email: ChrisW@mercers.co.uk